In other words, write like crazy about your book idea and your expertise. Ask yourself, what gifts of knowledge and wisdom do I have to share with the world?
Locate your tribe.
Research your audience. Who are your readers? Where are they? What do they need? How can you help them with the problems they face? Can you help them increase their income or live a more fulfilling life?
Launch a blog. Publish once per week.
Create a website with a blog--and then write weekly blog posts directed at the future readers of your book. In your blog posts, aim to solve your readers' pain points. Lead with an anecdote that shows how you or one of your customers faced and overcame a problem. Pivot to explain how your readers can overcome similar problems in their own lives. End with a call to action, i.e. to read more on your website, schedule a free consult with you, or buy a product or service.
Brad Wetzler, the founder and lead writing coach at Memoir Academy, is an award-winning author, editor, and book-writing coach. In addition to teaching memoir and nonfiction writing, Brad writes for publication about travel, wellness, psychology, spirituality, and yoga. He lives in Boulder, Colorado. He is an avid yogi, meditator, hiker, dog-lover, world-traveler, and a certified yoga instructor.
Stay connected with me! Sign up to receive writing tips and news about upcoming webinars, workshops, retreats, free e-books, and more!